Alamo Drafthouse has admitted that their female-only screenings for Wonder Woman in June were “a violation of Austin’s equality laws,” responding to two complaints filed with the city regarding the matter.
Albany law professor Stephen Clark and an unidentified man filed the complaints in response to the advertised “Women’s Only” screenings, claiming sexual discrimination.
In a letter to the city, Alamo wrote:
1) Respondent [Alamo Drafthouse] greatly underestimated the popularity of these screenings, including the good and bad fan comments.
2) Respondent ‘advertised’ the event as women’s-only. Respondent did not realize that advertising a ‘women’s-only’ screening was a violation of discrimination laws. Respondent has a very strict non-discrimination policy in place, but this policy did NOT include a specific prohibition against advertising.
One man from the complaint is seeking only a change in their discrimination policies and an apology on Facebook; the other is seeking $8,892, about three times the money in ticket sales for the women’s only screenings.
Alamo then presented a counteroffer consisting of a update to their discrimination policies, sharing letters regarding the men’s point-of-view with Alamo employees, and, most importantly, keepsake Wonder Woman DVDs.
It was not clear at the time of this writing if Blu-ray was an option.